Marketing and Communications
Branding and the Nonprofit: Should I, Could I, and How Do I? (M/C)
Is there value in a nonprofit brand? How can an organization assess and address its brand image? What can it do to adjust that image? And is a full rebranding in order? This interactive session offers a clear how-to approach based on the presenter’s more than 25 years in the field, working with both nonprofits and for-profits. Participants will learn how to define brand as a concept, conduct stakeholder research, identify brand strengths and weaknesses, ask the tough question “what’s in a name?,” and tap into the brand power of their employees.Read full description »
Dina Wolfman Baker, vice president, communications, Public Health Management Corporation
Tags: Creating and Implementing an Integrated Public Relations Plan to Build Lasting Positive Relationships on Just Pennies a Day (M/C)
Integrated public relations efforts, those based on clear strategies and measurable objectives, are worth their weight in gold for small- to mid-sized nonprofits. This workshop will explain how a human service agency achieved success and built stronger relationships with its various publics by creating and implementing integrated public relations plans that were based on proven strategies and cutting-edge public relations tactics.Read full description »
Todd Pipitone, marketing coordinator, Hillside Family of Agencies, and Sarah Clapper, president, Clio Associates of Rochester, Inc.
Marketing and Recruiting Approaches for Capturing the Energy and Expertise of People Age 50+ (M/C)
In order to get potential volunteers in the Baby Boomer generation to think, “Now, that’s the program I want to be a part of,” there are ideas, images, and a vision that must be created and infused into all communications.Read full description »
Andrea S. Taylor, director of training, Center for Intergenerational Learning, Temple University
Creative and Cost-Effective Marketing (M/C)
This workshop will provide insight into how to promote an organization’s good works and great results, as well as making the biggest impact with a small marketing budget. Attendees will learn about strategies, those that are tried and true and those currently emerging, that can save time, effort, and money on marketing and communications. They will also hear about how to improve the delivery of key messages to donors, grant makers, volunteers, staff, board members, media outlets, and other target audiences.Read full description »
Shunney H.C. Nair, senior vice president for development and communications, and Greg Rutzen, communications specialist, Family Services of Greater Houston
A Smart Investment: How Outcomes Research Can Help Strengthen and Expand Programs (M/C, PP)
Being able to demonstrate long-term outcomes for youth and families served by a particular program is a powerful tool in marketing services to new and existing customers. The competitive edge provided by credible outcome data is considerable and may be well worth the cost, even in these uncertain economic times. This workshop will examine how collecting, analyzing, and presenting outcome data can be an integral, effective part of business development and marketing strategy.Read full description »
Brigid Howard, research analyst, National Research Institute, Father Flanagan’s Boys’ Town; Sarah Hurley, director of research, Youth Villages; and Ronald Thompson, director, National Research Institute, Father Flanagan’s Boys’ Town
The Alliance thanks these organizations that have already committed to sponsoring this year’s event:
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