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Building an Effective Communications Strategy for Your Organization’s Most Valuable Asset: Your Employees (HR)

Wednesday, Oct. 14, 11 a.m.-12:30 p.m.
Session: 
A2
Track: 
Human Resources (HR)

Gallup estimates that roughly 16 percent of American workers who are disengaged in their workplace cost the United States economy $300 billion each year in lost productivity. Given the direct connection between nonprofit human services employees and “customers” (i.e. funders, children, youth, and families), it is imperative that employees are well-informed, fully engaged, and passionate supporters of the mission, objectives, and strategic intent of the organization. Attendees of this workshop will learn how to successfully implement a comprehensive communications audit within their organizations, and from that develop a strategic employee communications plan that is data-based and aligned with organizational objectives. A case study from a human services organization that has successfully implemented a communications audit will be presented.

Jennifer Bacci, director of marketing, Hillside Family of Agencies; and Sarah Clapper, president, Clio Associates of Rochester, Inc.

  | PostTagIcon Tags: Human Resources, Session A

The Alliance thanks these organizations that have already committed to sponsoring this year’s event:

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