Integrated public relations efforts, those based on clear strategies and measurable objectives, are worth their weight in gold for small- to mid-sized nonprofits. This workshop will explain how a human service agency achieved success and built stronger relationships with its various publics by creating and implementing integrated public relations plans that were based on proven strategies and cutting-edge public relations tactics. Attendees will walk away from this workshop equipped with the knowledge and ability to immediately implement effective, integrated public relations plans that are on message, are useful in growing and nurturing positive relationships, are budget-conscious, and are strategically aligned with organizational goals.