During this workshop, staff from Family Services of Northwestern Pennsylvania will share how the organization has accepted Jim Collins’ challenge in his book, Good to Great, to move beyond accepting ”good” as a reasonable goal and begin striving to become “great.” Presenters will provide details on how Family Services incorporated a variety of strategies from the book in an effort to redefine the culture of the agency through focused example, discipline, creativity, honest self-examination, and respectful accountability. Discussion will include challenges organizations may face in implementing these strategies and how to overcome them. Participants will be asked to look at the culture of their own organizations to learn how to apply these principles in areas such as recruiting, hiring, staff retention, and internal and external communications.