Session C Workshops
Staying In Synch with Your Board During Challenging Times (CC)
Come participate in this CEO-only candid conversation about the importance of, and skill needed, to keep connected with your board while funding and balance sheets are making you wonder what is next. Discuss tips and techniques and hear from those that have had good and bad experiences.
Elizabeth Carey, senior vice president and COO, Alliance for Children and Families (Facilitator)
Denise Cross, president and CEO, Cornerstones of Care; Peter B. Goldberg, president and CEO, Families International; and Reed Henderson, Consultant (Content experts)
Tags: Not in Anyone’s Back Yard: Transformation from a Residential Campus to Community-Based Care in the Face of Extreme Opposition (L)
Following four years and two failed attempts to relocate a residential center for teenage boys, Secret Harbor transformed its 60-year-old program into a dynamic community-based continuum of services. This workshop will explore the multiple obstacles and opposition both public and private that faced this agency’s attempts to transform into mainstream rural Northwest Washington. The result is a textbook case of how to “turn lemons into lemonade” as the agency adopted innovative principles of family-driven, youth-guided care to convert opposition into support.Read full description »
Brian Carroll, president and chief executive officer, Secret Harbor
Characteristics of Effective Peer Education Programs for Teens (IP)
This workshop will focus on the process of creating, as well as the need for establishing, effective peer education programs for adolescents. The focus will be on the O2T (On Second Thought) program, a model peer intervention program which helps to reduce young people’s risk of teen pregnancy and contracting HIV and/or a STD by increasing teen knowledge and encouraging them to change their attitudes and behaviors.Read full description »
Danielle Y. Hairston-Green, adolescent health educator and training director, Family Health Council of Central Pennsylvania
Telling Your Best Stories To Engage Lifetime Donors (RD)
In successful philanthropy, brands are created through methodical planning, strict guardianship of the footprint, and constant, cohesive messaging. This interactive workshop will review communications tools, tactics, and strategies for effectiveness in philanthropy.Read full description »
Madinah Grier, development and communications director, Children’s Aid and Family Services; and Rochelle Parker, vice president of communications and development, The Family Conservancy
Creative and Cost-Effective Marketing (M/C)
This workshop will provide insight into how to promote an organization’s good works and great results, as well as making the biggest impact with a small marketing budget. Attendees will learn about strategies, those that are tried and true and those currently emerging, that can save time, effort, and money on marketing and communications. They will also hear about how to improve the delivery of key messages to donors, grant makers, volunteers, staff, board members, media outlets, and other target audiences.Read full description »
Shunney H.C. Nair, senior vice president for development and communications, and Greg Rutzen, communications specialist, Family Services of Greater Houston
Are You Data-Driven? Or is Data Driving You Crazy? (M)
Highlighting the importance of high quality data methodology and informed decision making, presenters for the workshop will offer examples of useful management tools and enforce the idea that good, timely, quality information is critical to business operations and leads to immediate benefits. This workshop will help attendees to create and analyze real-time data, which drives an organization’s ability to efficiently meet the needs of consumers, business partners, and stakeholders.Read full description »
Kristina Allwood, government relations and business development coordinator, and Cheri Rodman, continuous quality improvement coordinator, The Village Network
Marketing and Recruiting Approaches for Capturing the Energy and Expertise of People Age 50+ (M/C)
In order to get potential volunteers in the Baby Boomer generation to think, “Now, that’s the program I want to be a part of,” there are ideas, images, and a vision that must be created and infused into all communications.Read full description »
Andrea S. Taylor, director of training, Center for Intergenerational Learning, Temple University
Navigating and Understanding the Nonprofit Mergers and Acquisitions Landscape (L)
The nonprofit sector has historically viewed nonprofit merger and acquisition activity, or “consolidation,” warily. Most such activity is undertaken opportunistically; that is, to deal with financial distress or leadership departures. But mergers approached strategically and carried out well can increase the ability of nonprofit groups to reach more clients and serve them better, maybe even at a lower cost.Read full description »
Alexander Cortez, manager, The Bridgespan Group
The Alliance thanks these organizations that have already committed to sponsoring this year’s event:
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